Global Marketing, 7th edition

Global Marketing, 7th edition

2013 | 592 Pages | ISBN: 0132719150 |PDF | 20 MB

The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.


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